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Be The Company That Made An Impact

Essentials of Modern Marketing (EOMM) is a business book that features stories of companies considered as game changers and industry movers, and features the techniques and methods of these companies that drove them to success. EOMM is the first of its kind in that it is an international book with each version dedicated to and created by a specific country so that readers will learn modern business management from local perspectives.

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who are we

Essentials of Modern Marketing (EOMM) is a business book that features stories of companies considered as game changers and industry movers, and features the techniques and methods of these companies that drove them to success. EOMM is the first of its kind in that it is an international book with each version dedicated to and created by a specific country so that readers will learn modern business management from local perspectives. It is also the first professional series that is all-inclusive and targets readers who in the field of business, marketing, medicine, engineering, law, social sciences, and the like. EOMM is published by the leading companies of world marketing Kotler Impact and the World Marketing Summit, which were founded by the father of modern marketing himself Prof. Philip Kotler.

Objective

To decrease the gap between the corporate world and academia.

To decrease the gap between brands and their end-users.

To educate students on the local perspective as local success stories would be shared with local, and even foreign, learners.

For each book to reach one million hands and a minimum of ten million organic viewership.

Philip Kotler

The Father of Modern Marketing, Philip Kotler has been recognized as the world’s leading marketing authority. He has taught at the Kellogg School of Management at Northwestern University for over 50 years and has authored the book Marketing Management—which is the most used textbook in marketing around the world and is considered as a marketing bible. He has written over one hundred and fifty articles and 80 books that tackle topics from consumer marketing to e-marketing. The Essentials of Modern Marketing is the latest project under his name and will be published by leading companies Kotler Impact and the World Marketing Summit–companies that were founded by Prof. Kotler with the aim to “Create a Better World through Marketing”.

 eAmira

It is an e-learning platform that was established by Abdul Rahman Hussam Zidan and Amira Ali Al Nashash in 2019 and was officially registered in February 2021.

It aims to help young people and entrepreneurs to Build and succeed in electronic projects. By teaching e-commerce and e-marketing. and now eAmira is a partner with Kotler I



Ranwa Production For Marketing Solutions

RANWA was established more than seven years ago, with experts and specialists in e-marketing, during which we were able to help more than 190 companies reach their audience in order to achieve their goals through e-marketing.

Kotler impact

Kotler Impact, Inc. is a strategic marketing community seeking to employ sustainable economic development. Kotler Impact, Inc. believes in a generation that is sustainable, evolutionary, and transformable. This will be achieved through the accumulation of marketplace diversity, the implementation of fundamental, educational resources, and the commitment of business and professional leaders who strive for excellence.

Target Readers

Business Leaders Marketing professionals, entrepreneurs, and other professionals, leaders, and members from all industries and fields; Students who want to learn about better marketing strategies.

Abdullrahman zidan

Abdullrahman Zidan is an internationally accredited trainer from International College London (ICL) and Arab Trainers Union, trained in e-commerce and e-marketing. started work in 1996 . studied at university in 2004 in the field of marketing and graduated in 2010 with two degrees in marketing. studied the land, air, and sea freight market and worked In an express shipping company.

He traveled to learn corporate systems in the field of marketing to the United States of America, the Emirates, Saudi Arabia, and Yemen. trained more than 400 students in establishing their independent online stores, he consulted more than 5 thousand Through social communication, to help them work begins in the activity of transferring their business from Physical commerce to e-commerce and helping young people to start their businesses through the Internet.

World Marketing Summit (WMS)

Founded by Prof. Philip Kotler in 2010, the World Marketing Summit has been bringing together leaders around the world yearly to initiate global movements through marketing strategies that inspire change in human behavior, leading to a positive impact on society. It has moved to a digital platform as an eWorld Marketing Summit (eWMS), leading everyone to innovate and stay connected in these changing times

More benefits :

  • Press release when the book EOMM is published on 2023
  • Company Success Story in the book for one year
  • Company branding in the EOMM book 2023, both in online and hard copies
  • Company logo for online & branding Campaign of eWMS 2023 (Facebook, Instagram, Twitter, YouTube, LinkedIn, Email, Web, and other media) while targeting a minimum of 1 million viewers
  • Book availability in all libraries of educational institutes/ colleges/ universities in the country
  • During eWMS 2023 event, companies that submitted highlights will get complimentary 50 free tickets to invite delegates to attend as each ticket price is $100+tax, and can also purchase 100 more tickets at a 50% discount.
  • During eWMS 2023 event, the companies’ branding submitted the case stories for 48 hours continuously in the local country all at times around the world.
  • For the preparation of the eWMS 2023 event, the companies which submitted case stories CEO/CMO/Director will be part of 50 CEOs/CMOs/Directors online day-long webinar to present for 10 minutes the company story.
  • During eWMS 2023 event, companies that submitted case stories will get complimentary 200 free tickets to invite delegates to attend as each ticket price is $100+tax, and can also purchase 400 more tickets at a 50% discount.

Our partners

Launch steps

Meeting with companies

Agreement and signing of contracts

Advisory Board Formation

Start writing case studies

Meeting with Advisory and Universities & Contributors onboarding

Start writing a chapter of Jordanian Prof.

Send the book for printing

Project launch and World Marketing Summit

Criteria For Case Study

  • Revenue generated by the company/Initiative and potential for further growth
  • Number of new jobs created & Potential for more jobs creation
  • Contribution in Ease of Doing Business
  • Innovation Involved
  • Eco Friendliness
  • Customer Services
  • Corporate Social Responsibility
  • Value addition for their business, employees & customers

Steps to get started

  • First: Examination of case studies in copies of the current books of the book Essentials of Modern Marketing.
  • Second: Writing the case study by the company (you will find instructions for writing the case in the attachments)
  • Third: Submitting the case study within two months of signing the agreement.
  • Fourth: There will be a contract between the two parties
  • Fifth: Suggest who will be a consultant with the Kotler Impact project.

Your support helps us

  • Print this book and publish it in Jordan and in the world
  • Covering the cost of writing the book by 50 professors, specialists and company owners
  • Organize seminars and conferences and talk about your brand
  • Participate in exhibitions to spread this project and sweep all countries to deliver your brand globally
  • Launching advertising campaigns to introduce this book and its importance
  • Employment of customer service staff
  • Covering the costs of the World Marketing Summit

Project timeline

Last chance to join the project

Last day to submit case studies

Launching the event in Jabri halls

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